CRM practices: A survey of banks and financial institutions. Journal of Accounting and Finance Review, [S. l.], v. 1, n. 2, p. 1–16, 2025. DOI: 10.26652/jafr/24.02.001. Disponível em: https://jafr.comsats.edu.pk/index.php/Home/article/view/10.. Acesso em: 21 jun. 2025.