Driving sustainable performance through eco-conscious behavior: Evidence from PSX 100 firms. Journal of Accounting and Finance Review, [S. l.], v. 2, n. 2, p. 37–52, 2026. DOI: 10.26652/jafr/25.02.004. Disponível em: https://jafr.comsats.edu.pk/index.php/Home/article/view/29.. Acesso em: 4 feb. 2026.